What’s actually worth buying on Prime Day? Our parent-approved picks and tips
Parents, don’t scroll past these Prime Day finds.
Being a new parent is filled with the joys of having the love of your life bundled up in your arms, but it also comes with the stresses of knowing just what you need to get through the baby stage of your newborn’s life.
Luckily, Amazon Prime Day is finally here! There’s no shortage of incredible deals to snag for you and your bub. Prime Day 2026 runs from July 7 until July 13, meaning you have one week to stock up on some big-name brands and treat yourself while also treating your baby to all the Amazon Prime Day deals they have on offer.
We have gathered some of our top picks to shop this Amazon Prime Day.
What is Amazon Prime Day?
Amazon Prime Day is an annual sale where Amazon Prime members can save big bucks on deals across brand names across categories such as baby gear, toys, tech, fashion, beauty, appliances and more.
So, if you’re not already a member, take this as your signal to sign up. With a 30-day free trial, you can enjoy all the perks of Prime membership, including expedited shipping and access to Prime Video and Prime Music. Once the trial ends, for just $9.99 a month, you can continue enjoying these benefits year-round.
Shop the sale!
Tips from Canna Campbell, shopping expert and mother of two.
1. Grab your calendar and make a list of items that you need to have to be more organised.
Think costumes, (hello Book Week), sporting equipment even birthday supplies and gifts – grab these when they go on sale and you will be patting yourself on the back for being so prepared and banking those great prices. Fortunately we have the Amazon Prime Day sales just around the corner, starting on the 7th of July, going through to the 13th of July.
2. Think long term – consider what you may need, that will help save you time and money.
For families, slow cookers allow you to cook in bulk, use inexpensive cuts of meats and batch cook so you can freeze meals for those busy days when the temptation to get takeaway arises. Our family love tacos, curries and slow cooked roasts.
3. Stock up on non-perishables
Use the sales to buy in bulk and make those savings go the distance for you. Washing powders, cleaning products, pet food, toilet paper, even the everyday essentials. A smart hack is to get these items delivered, through services such as Amazon Prime memberships – so that your future trips to the supermarket are faster and lighter.
4. Have a budget in mind
It is very easy to just buy what you need and want whilst at the shops in the sales. But having a list of items and the amount of money that you can allocate for those expenses will help reduce the waste and regretful purchases. You will feel so much more in control of your spending and cashflow.
5. Use your online shopping cart as a budgeting tool
Not just for the great savings, but because you can see how much your total is, before you checkout and pay. That ability to be able to pause, see the bottom line and quickly and easily make any quick changes to your cart will save you time and money.
The best products for parents to add to cart this Amazon Prime Day
Get ready to add to cart and save, save, save!
1. CuboAi 2025 New Model Sleep Safety Bundle
from $511 (was $759) at Amazon
The CuboAi Monitor 3 is designed to support safer sleep and smarter parenting with AI-powered alerts, breathing motion detection and detailed sleep insights. From tracking milestones to capturing precious everyday moments, it gives parents extra reassurance while their little one sleeps.
Key features:
- Smart sleep safety alerts. AI detection helps alert parents to covered faces and rollover risks
- AI growth tracking monitors baby’s height without needing extra accessories
- Breathing motion detection. Sensor pad tracks tiny breathing movements without wearables
- Sleep insights and analytics. View 30-day reports on sleep patterns, wake times and routines
- Soothing sleep support automatically plays scheduled lullabies and white noise when baby is in their cot
- Video playback and memory sharing. Review key moments and share updates with up to eight family members
- Includes CuboAi Monitor 3, floor and mobile stands, sleep sensor pad and one-year warranty
4. Amazon Echo Show 15
from $439 (usually $549) at Amazon
The Echo Show 15 brings organisation, entertainment and connection together in one stylish smart display. Perfect for the kitchen or family space, it helps keep everyone on track with calendars and to-do lists, while also streaming shows, displaying treasured memories and connecting loved ones with easy video calls.
Key features:
- Family organisation hub. See calendars, shopping lists, weather updates, photos and more at a glance
- Enjoy Fire TV, streaming apps and vibrant sound for your favourite shows
- Make video calls with a wide field of view, 3x zoom and auto-framing camera
- Smart home control. Manage compatible devices, lights and cameras with your voice or a tap
- Digital photo frame. Showcase family memories and share photos with loved ones
- Privacy designed in – includes mic controls and a built-in camera shutter for extra peace of mind
3. Reolink Go Ultra 4K 4G LTE Security Camera
from $172.79 (usually $319.99) at Amazon
Peace of mind, wherever you are. The Reolink 4G LTE Solar Security Camera helps families keep an eye on remote properties, outdoor spaces and hard-to-reach areas, without needing Wi-Fi or mains power. With ultra-clear footage, smart detection and solar-powered convenience, it’s designed to provide reliable security day and night.
Key features:
- 4K Ultra HD clarity captures sharp, detailed footage day or night
- No Wi-Fi needed. Connects via 4G LTE for use in remote locations
- Solar powered. Easy setup with no wiring or frequent charging required
- Smart AI detection identifies people, vehicles and pets to help reduce false alerts
- Monitor from anywhere. View recordings and receive alerts through the Reolink App
- Flexible storage options. Save footage locally with a microSD card or use optional cloud storage
Full list of deals to shop this Amazon Prime Day
If nothing has tickled your fancy yet and you’re still on the hunt for a great Prime Day deal, scroll on because there’s plenty more bargains to shop.
Click here for a full list of Amazon Prime Day sales and categories.
How does this compare to other Amazon sales?
Unlike the usual sales Amazon offers throughout the year, Prime Day is the ultimate event for deal-savvy Prime members. Prime Day features the best discounts across a vast array of categories, coupled with lightning-fast delivery and additional perks. While other sales might focus on specific items, Prime Day provides a comprehensive shopping experience for all your needs.
Is Amazon Prime Day only for members?
If you are already subscribed to Amazon Prime Video’s streaming site, that means you’re already a member! If not, now is the time to become a member to score the best deals during this annual sale event.
You will also receive perks like expedited delivery (same and next-day, including Saturdays), and access to Prime Video and music for just $9.99 a month. You can also sign up for a 30-day free trial, to experience all the benefits yourself without any obligations.
