Gogglebox stars Matty and Sarah Marie Fahd have not only been busy growing their family with the addition of adorable baby Malik, their parenting experience has inspired them to get into kids’ fashion in the sweetest way.

The stylish threesome are sharing their flair for rocking stylish threads with the rest of us with the launch of TMRW Kids, an eco-conscious, online marketplace for boutique kids clothing and accessories.

“We created the business during the pandemic when the world felt like it was going to end which as new parents was daunting,” Matty told Bounty Parents.

“We wanted our son to have a future in a better world and we often looked at Malik and would say to each other with optimism  that his generation will be better people, they will care for our planet better than previous generations.”

When Matty and Sarah became parents, they quickly discovered the abundance of amazing local kids fashion labels that shared their taste in fashion and function, whilst also keeping our planet in mind, by limiting wastage, eliminating plastics, increasing compostable/recyclable materials and not using nasty chemicals.

“He is our TMRW kid and we wanted to start something that he would be proud of, an eco-conscious business that cares about his future,”

TMRW Kids was created to curate these labels under one roof, providing a one stop shop for time poor parents, who don’t want to compromise on their child’s style or the planet.

“Equally both Sarah and I express ourselves through our own fashion and we were so underwhelmed with a lot of the mass produced boys clothing available for Malik, we couldn’t buy one more blue dinosaur onesie!” laughs Matty.

“We quickly realised the Aussie boutique labels were creating the unisex neutral colours we loved but for time poor parents it was hard for us to search through 50 different sites every couple of months, so we decided to create TMRW Kids to curate our favourites under one roof.”

TMRW stands for ‘Today Must Right Our Wrongs’ and represents a generation that are more conscious of our planet than our generation and the generations before us were. They are the generation of tomorrow or TMRW.

“Juggling TMRW Kids, Gogglebox and parenthood  definitely hasn’t been easy” confesses the proud dad.

“We have challenged ourselves more than we ever have before. It’s a time in our life where don’t have much balance, working day and night often 7 days a week but we are determined to give Malik a good life and we need to be ambitious while we are young and energetic.

“We are doing our best to enjoy the journey and trying to have fun along the way. Today we decided to head to Bondi with our laptops and work from the beach, that’s our new date night!”

TMRW Kids have an ambitious goal of becoming the most trusted online kids retailer in Australia and we want to achieve that by delivering the following 4 things;

  1. Curating the most on-trend local labels – supporting Australian business!
  2. To remain premium, without ever being unaffordable – no designer labels here!
  3. To remain environmentally conscious, both via the labels we source and our own packaging and labelling which is 100 percent plastic free – we care about TMRW!
  4. To deliver to all Australians, fast – hello express delivery!