New to Bounty?
Body image is a huge concern for young women and often the media is painted as the main culprit, but the reality is the biggest influence on a young girl is her mother.
While there are many influences on how young women see themselves, feel about their bodies, and compare themselves to others, positive body image starts at home and Dolly magazine is urging mums to take responsibility with the launch of their anti-body bashing campaign.
"Growing up, it's natural to model yourself on a parent. But when that parent has poor body image — talking badly about their bodies or embarking on unhealthy diet and exercise plans — it can promote poor body image in their children," says the magazine's editor Tiffany Dunk.
The Butterfly Foundation's Sarah Spence points out the risks of imposing your own negative body image on your daughter.
"If a mother is modelling poor body image, talking about how she's not happy with her appearance and always on a diet, her daughter will see this as acceptable and normal behaviour," she said.
"These comments and actions can make a young girl feel bad about how she looks. She might feel worthless or devalued, and start to develop a perception of food and bodies as being right or wrong."
So what can mums do to break the cycle of negative body image?
And in addition to the Butterfly Foundation's advice, Dolly is encouraging mothers and daughters to sign their anti-body bashing pledge, agreeing to never speak negatively about themselves or each other and focus on practising a healthy body image, with a hope to break the cycle and see more healthy body image practises take place.