What do you get when you mix loads of delicious lollies with our country’s most iconic cake book from The Australian Women’s Weekly? The Allen’s Party Cake Book.

Lolly brand, Allen’s has joined up with Australian Women’s Weekly to re-imagine the famous 1980s Birthday Cake Book.

Packed with over 30 epic Allen’s inspired cake hacks that are delicious, easy to create and fun to enjoy, these eye-popping cakes will be a hit at your next party.

From cult classic recipes to the latest party themes, impress your friends and family choosing from Fantasy, Number or Animal inspired party cakes, with tips and templates throughout the book.

Nestlé Head of Marketing Confectionery, Joyce Tan, says “We are so excited to continue celebrating our 130th birthday with the new Allen’s Party Cake Book – it’s the ultimate party starter for any age or occasion.

“Like Allen’s lollies, the AWW Cake Book has been a staple of many childhoods, so we know this partnership between two iconic party-loving brands will spark the imaginations of Aussies to create new delicious and delightful cakes for any celebration, with a fun Allen’s twist.”

The new Allen’s Party Cake Book will be available exclusively at Coles from 1 September until stocks last. Best of all, it comes free with the purchase of any three Allen’s or Bakers Choice products in a single transaction, at participating Coles supermarkets.

Did you know?

  • Allen’s produces enough Party Mix to decorate over 12 million birthday cakes each year!
  • The team at Allen’s has created over 1,000 different types of lolly in the last 130 years – lovingly made in Victoria since 1891. Some of the more unusual lollies included a jelly tongue, and a giant jelly rat!
  • Australians’ favourite lollies are SNAKES ALIVE and Party Mix
  • Around 240 million Allen’s SNAKES ALIVE are made in a year – if you lined them up head to tail, they’d stretch 36,000 kilometres – enough to wrap around the moon three times or right around the world at least once!

The new Allen’s Party Cake Book will be available exclusively at Coles from 1 September until stocks last.