On Wednesday, Amazon Australia revealed its 2021 Top 100 Holiday Toy List, with the help of its official toy testers, the Amazon Playmakers who are ten children from Starlight Children’s Foundation.

The 2021 Amazon Playmakers Top 100 Holiday Toy List features expert toy reviews by the Playmakers, to help Australians with their holiday shopping across Black Friday and Cyber Monday, when there will be amazing deals on toys.

This year, the Playmakers were also tasked to dream big, think up their ultimate toy concepts and deliver smiles for children across Australia to enjoy them in the form of a colouring book. The colouring book is illustrated by renowned artist, Mitch Revs, and will go on sale across Black Friday and Cyber Monday.

We’ve shared some of our favourite buys from the Holiday Toy List in the gallery below!

Janet Menzies, Country Manager of Amazon Australia said, “The Amazon Playmakers have one of the most important tasks of the holiday season, reviewing our top 100 toys to help families across the country with their holiday shopping across Black Friday and Cyber Monday.

“I’ve been so impressed with the added role they’ve taken on this year, and they’ve come up with some incredibly, creative toy concepts for the Amazon Playmakers Holiday Colouring book. We’re proud to support and deliver smiles to the Playmakers and the Starlight Children’s Foundation these Holidays.”

Louise Baxter, Chief Executive Officer of Starlight said, “We’re so excited to be involved again with Amazon Australia, testing their top 100 toys and designing some special creations for their Holiday Colouring book. Starlight exists to brighten the lives of sick kids, so we love seeing the positive impact Amazon Playmakers has and the joy it brings to children as they uncover the country’s best toys this festive season.”

The Amazon Playmakers are ten children from Starlight Children’s Foundation!

Top toy trends of 2021

The good folks at Amazon have also shared the trends that will shape the way we shop for toys this Christmas.

  • Creative Creators: With more time spent at home, hands-on toys are supporting kids to be creative and helping to expand their worlds. Through hands-on play, kids are becoming little composers, builders, designers and explorers in their own fantasy worlds and stories.
  • Hometown Heroes: This year, toys are celebrating the everyday heroes at home and in the community. As kids watch and imitate the adults around them – from their family who cook, clean and care for them, to the essential workers they’ve seen on TV – Aussie kids are wanting to be just like their hometown heroes. And toys are showing them the way!
  • Kidults: Adolescents and adults young at heart are in need of new hobbies and forms of entertainment, away from the screen. Whether it’s building a Ravensburger puzzle, doing paint by numbers, crotchet or DIY crockery at home, Aussies are keeping busy with their hands and getting a digital detox.
  • Playroom is the classroom: With children spending more time at home, education and play has become intertwined in a child’s day-to-day. With summer holidays approaching, families will be on the lookout for smart toys that will keep their kids entertained and educated.
  • Superheroes and villan classics: As popular as ever, superhero-play empowers children to feel brave and in control of their universe. With Spiderman, The Mandalorian, Harry Potter and a powerful imagination, kids can be whoever they want to be and experience the most exciting of adventures.
  • Ready, set, go!: Kids are itching to get back out there to play and as the warmer holiday season approaches, we’ll be seeing families outside with backyards and local parks becoming the ultimate summer playground.
  • Companion toys: Over the past 18 months, children across Australia, and at Starlight, have had less time to play with one another due to ongoing restrictions. Soft toys, character toys and teddies are a trusted source of comfort for kids in times of uncertainty and they provide the perfect audience for them to practice expressing themselves and giving voice to their thoughts.
  • Multi-generational play: Kids and adults are looking for interactive activities to keep busy together during their downtime. Classics such as Monopoly, Exploding Kittens and Throw Throw Burrito will have the whole family involved and entertained for hours on end.

Our favourite picks from The Amazon Top Toy List in 2021

The Amazon Playmakers Top 100 Holiday Toy Catalogue can be viewed at www.amazon.com.au/playmakers and the limited edition Amazon Playmakers Holiday Colouring Book will go on sale for the Black Friday and Cyber Monday Shopping Events.