Uber-celebrity Kourtney Kardashian might have amassed nearly 90 million followers on ‘the gram’, but her sweet photo roll of a family Easter could have been posted by any one of us.

The mum-of-three dropped a sweet slideshow, which included an adorable video featuring her youngest child, five-year-old son Reign looking downstairs and outside at the family’s waiting Easter baskets from the Easter bunny. Pure, right? Not for one commenter, who took the time to sit on a device and spew a bit of judgey hate about the length of Reign’s hair.

“Bruh cut your son[’s] hair. SMH,” the Easter Grinch penned.

It’s an old diatribe, because when it comes to little Reign’s hair, it’s open season in Trolltown.

Now, say what you want about the Kardashian-machine, but one thing these tiger-mums don’t take kindly too is anyone coming after one of their own, so 40-year-old Kourtney ‘clapped back’ with her trademark shutdown, “…ABCDEFG”

“Most gorgeous hair on earth anyone who says otherwise ABCDEFG,” a mic-dropping Kourtney wrote.

Rag on celebs if that’s what floats your boat, but you might need to take a good hard look at yourself if it’s their kids you’re coming after.

Fans of Keeping up with the Kardashians will be familiar with that alphabetical shutdown after it was introduced during an infamous argument between the reality star and her ex, Reign’s dad, Scott Disick.

After Scott asked if they were “cool,” Kourtney replied, “ABCDEFG. I have to go.”

A bewildered Scott then asked, “What the heck does ABCDEFG mean? Is that even a real phrase?”

Kourtney, who also shares Mason, 10, and Penelope, seven, with the Flip It Like Disick star, explained, “It’s just a phrase I like to use that means the conversation is over. You’ve never heard that phrase? … G [equals] goodbye.”

For some bewildering reason, this sweet little guy’s hair brings out the worst in people.

Bizarrely, taking a scroll through the LA based star’s socials gives an insight into just how many people take offense at, well, pretty much everything, but particularly the length of Reign’s hair.

When there’s no response from the star herself, the commenters go in on each other.

“She really need [sic] to cut his hair,”
“There’s nothing wrong with his hair,”
“His hair is disgusting,”
“He’s just a child,”
“It’s neglect!”

One recurring opinion is that Kourtney is asking for the feedback for the simple fact that she’s in the limelight. Kourtney might even agree with that herself in some small way, as the eldest and famously critiqued, “least interesting to look at” child of mumager, Kris Jenner she has shared her battles with the fame machine for many years.

And sure, celebrity fascination whether we’re admiring or admonishing is long-established cog in the pop-culture wheel. But all of the justification for the trolling of Reign’s hair is trumped by one simple fact.

He’s a child.

WATCH: Reign Disick: “Peace begins with me”. Continues after video …

Celebrity or not, kids are kids.

I have four kids and here’s what I’ve learned that they need us to do: Feed ’em, love ’em, clothe ’em, teach ’em a few manners, embrace and admire their ‘kidness’ and try to keep them from jumping on bunk beds.

What they don’t need us to do is project our negativity onto their sweet little heads, no matter the length of their hair.

Look, you want to spend your precious minutes following celebrities then ragging on them in the comments section, that’s your life-choice to justify. But if you’re coming after a child, those life-choices might need a little shake-up.

To quote the great poet, Ice Cube: “Check yo self, before you wreck yo self.”