The best early Black Friday toy sales to shop now
Get Christmas presents early and save big!
If you’re a fan of the festive season, you’re probably already counting down to Christmas. But we’re even closer to Black Friday – the biggest sale of the year, when you can get big savings on just about everything, including toys for all ages.
Held at the end of November (but often starting earlier), Black Friday and Cyber Monday have become the perfect time to get ahead on Christmas present shopping without blowing the budget.
In fact, the Monash University Christmas and Seasonal Retail Trends Report for 2024 found that sales and other promotions were influencing some people to start shopping earlier for Christmas. And, just like planning for Christmas makes things run smoother on the day, planning for Black Friday and Cyber Monday can help you get what you want at a great price.
So, here’s what to know about it, plus the toys we’re expecting and hoping will go on sale (based on years of following these deals).
When is Black Friday 2025?
Black Friday is officially on Friday November 28 this year and is followed by Cyber Monday on December 1. But we have already spotted some retailers getting ready with dedicated Black Friday pages, including Target, Lego, Myer and Big W.
Last year, we also saw Black Friday sales start much earlier in November, and run through the first week of December (and even a bit beyond).
So, if you want to get the best toys on sale, now is a great time to start checking for deals and prepping your Black Friday (and Christmas gift) wish list. For some inspiration, we’ve found some of the best early deals to shop ahead of Black Friday 2025.
READ NEXT: Black Friday: Huge savings on toys, gaming and appliances at Big W
Early Black Friday toy sales you can shop now
Early Black Friday sales in 2025 include toys of all shapes and sizes, and we’re expecting more as we get closer to November 28.
Care Bears Limited Edition Cozy Pals, on sale for $29 (was $39) at Target
These limited edition Care Bears in bright colours are sure to spread joy. With their exclusive knitted look, tufted hair and fun designs, they’re great cuddly companions for people of all ages (from 3 up).
Duplo My First Animal Train, on sale for $23.99 (was $29.99) at Myer
This adorable Duplo set from LEGO is designed for children aged 18 months and over and is a great way to learn through play. There are also detailed cards to put the animals and blocks together, and fun features like the rooster’s flexible neck – giving little and big kids plenty of opportunity for play, problem-solving and development of fine motor skills.
Barbie Dreamhouse Pool Party Doll House, on sale for $179 (was $249) at Target
Make a splash with this Barbie dreamhouse, including a slide from the very top storey of the house. With an open design, 75 storytelling pieces, three storeys and a pool and slide, the Barbie Dreamhouse Pool Party is bound to provide endless fun and games. Plus, at 157cm wide and 114cm high, there is plenty of room for Barbie doll and friends to have fun in the sun!
UNO card game, on sale for $6 (RRP $10.99) at Amazon
UNO is a classic game that’s fun for the whole family. If you don’t already have a set of UNO cards (or have some that are worse for wear), getting a brand new set on sale is a great way to bring back family play time. And remember, when you are down to your last card, don’t forget to yell “UNO!”
LEGO Maleficent’s Dragon Form Disney set, on sale for $69.99 (was $99.99) at LEGO
This LEGO set will be a thrill for fans of Disney’s Sleeping Beauty. It includes a towering Maleficent in dragon-form, Aurora, Prince Philip and Samson. Plus a bridge and tower section with movable vines.
Suitable for ages 7 and up, this 583-piece LEGO set won’t last long.
Everfit Basketball Hoop Set Cover Trampoline 10 Foot in Orange, on sale for $383.95 (was $426.95) at Myer
Bounce around and slam dunk with this 10-foot netted trampoline. With 64-piece triple rate springs, heavy-gauge steel and 20mm thick padding, this is bound to be a part of backyard playtime for years to come.
Cookeez Makery Oven Playset – Cinnamon Treatz, RRP $53.94(was $70) at Amazon
Cookeez Makery will amaze you and your child when they bake a surprise plush best friend! As they open the oven door they will discover their own warm and scented interactive plush friend in the shape of a yummy smelling baked treat! The Cookeez Makery Cinnamon Treatz Oven comes with everything children need to mix and make a Surprise Bake!
Magnetika Dinosaur World, on sale for $39.99 (was $59.99) at Amazon
Step back in time and embark on an epic adventure in this pre-historic playground. Get ready to unleash your inner paleontologist as you build and create with this 47 pieces magnetic tile playset. The set includes 5 dinosaur figurines with moveable parts for interactive play.
Keezi Slide Swing Basketball Hoop Outdoor Indoor Playground Play slides, on sale for $321.95 (RRP $326.95) at Myer
This multi-play zone comprises a 130cm long slide, a happy swing and a basketball hoop. Made with eco-friendly and non-toxic PE plastics, the play centre is also designed for safe play. Such a smart slide that allows for more gradual sliding and stopping with less chances of injury.
Black Friday Sales From 2024
So many incredible brands and stores offered incredible deals for families last year and we’re already getting ready for early Black Friday sales now. We’ll be adding to the list, so make sure to bookmark this page and check back regularly, as we’ll be keeping a close eye on all the sales and updating our list as soon as we get wind of each deal for 2025.
The best Black Friday sales for toys and baby 2024
Adairs: Save 25% on all full price, with extra savings for Linen Lovers
Alf the Label: 20-70% off storewide from 6pm on November 19, 2024
Baby Bunting: Up to 20% off select toys, up to $50 off select play gear, 20% off select baby clothing and more
Bugaboo: Save 15% on prams, accessories and more
Canningvale: Up to 90% off Cyber Sale
CuboAi: Save $200 in a Sleep Safety Bundle (includes a CuboAi 3-Stand Set and a Sleep Sensor Pad): from $499, RRP $699
David Jones: 25% off toys
Ergobaby: 20-29% off selected baby carriers
Etsy: Up to 60% off with early Cyber sales in the Etsy app
Glow Dreaming: 25% off site wide
Hippybottomus: Up to 50% off on Clearance page
Myer: Massive savings across all categories
Sheridan Outlet: 60% off selected Sheridan towels, sheets, quilt sets and more
Stokke: Up to 27% off Black Friday Bundles and up to 50% off outlet items for a limited time, while stock lasts
The best Black Friday sales kids’ clothing 2024
Snatch up some great prices for now, or plan ahead for those growth spurts.
Bonds: Up to 50% off sale
Boody: 30-60% off site wide
City Beach: Buy One Get One 50% Off and up to 70% off selected styles
Cotton On Kids: Up to 50% off original prices online exclusive sale
David Jones: Exclusive discounts on kids clothes and shoes, including up to 30% off clothes
Myer: Massive savings across all categories
Oodie: Up to 50% off everything
Shoes & Sox: Savings across a huge range of shoes
The best Black Friday sales for Mum 2024
This year’s offers mean you can make a big dent in your Christmas shopping list for the most important woman in your life!
Boody: 30-60% off site wide
Bras N Things: 40% off selected style
Current Body: Exclusive Black Friday beauty deals on beauty tech devices
Ecosa: Up to 35% off everything
JSHealth: 30% off subscriptions, applied at checkout
Luna Bronze: 30% to 40% off sitewide from November 22
Modibodi: Up to 60% off site wide
The Luxuriate: 25% off
The best Black Friday sales in department store and online
Amazon: Savings of 10% to 70% or more across a huge range of categories from November 19 to December 2, including toys, beauty, health, electronics, kitchen, home and more
Catch.com.au: Up to 40% off in the Black Friday Countdown Sale, on until November 24
Crocs: Up to 60% off and 30% off with a minimum spend of $89
David Jones: Up to 30% off fashion, shoes and accessories for kids, women and men, plus more savings in different categories
Dyson: Save up to 45% on selected Dyson tech such as vacuums, hair stylers and fans
Gymshark: Save on gym and workout clothes from November 21
Kogan Australia: Huge savings on top tech, electronics and more with Kogan First members getting access from Thursday November 21
MAISON de SABRÉ: Up to 50% off
Monica Vinader: Up to 50% off flash sales, plus 30% off everything else.
Myer: Massive savings across all categories
What is Black Friday?
Black Friday is an annual shopping event known for its hugely discounted sales and doorbuster deals offered by a wide rang of retailers, and marks the start of the holiday shopping season.
Shoppers flock to stores to take advantage of these promotions, often leading to long lines and crowded shopping centres – which is why online shopping is the preferred choice of many.
What is Cyber Monday?
While Black Friday includes brick-and-mortar stores as well as online retailers, Cyber Monday – the first Monday after the American Thanksgiving holiday – usually just includes the latter in the mega-sale. Go figure.
Is there Black Friday in Australia?
Black Friday is now one of the biggest sales events of the year in Australia, even though it is still relatively new here. It first became popular among retailers and shoppers in the early to mid 2010s and as more shoppers and retailers have come on board, it’s grown in scale.
“Black Friday is a favourite among savvy Aussie shoppers who are eager to seize superior deals and start their Christmas shopping early,” Stephanie Atto, the research and strategy director at Monash Business School’s Australian Consumer and Retail Studies, said when the Christmas and Seasonal Retail Trends Report was released in 2024.
Is Click Frenzy or Black Friday better?
While both sales’ events offer great deals, Black Friday typically provides more discounts, often with a wider range of products. Its proximity to Christmas makes it advantageous for holiday shopping, offering ample opportunities to save on gifts and essentials.
