Where to find the cutest matching Easter pyjamas for the whole family in 2026
The family Easter photo starts with matching pyjamas.
There’s just something so sweet about every bunny matching on Easter Sunday… and in 2026, it’s your year to make it happen.
Easter falls on Sunday, 5 April this year, which makes it the perfect excuse to refresh the family winter pyjama drawer. And if you’re adding a set (or three), why not make them matching?
Pyjamas also double as a thoughtful Easter gift for families looking to dial down the chocolate haul. Swap the sugar rush for soft flannelette, adorable bunny prints and a guaranteed cute family photo moment instead. Winning.

Remember when Kim Kardashian had a mini “break the internet” moment back in 2023, sharing snaps of Chicago, Saint, Psalm and North West all in matching Easter PJs? Fans were obsessed and honestly, we get it. There’s something about coordinated sleepwear and excited little faces before an Easter hunt that just works.
Where to buy the matching Easter pyjamas for the whole fam
If you’re keen to see every bunny hopping around their Easter hunt in themed pyjamas this year, you’ll want to check out our gallery below. From classic pastels to playful prints, we’ve rounded up the cutest matching Easter pyjamas for the whole fam.
The best family matching Easter pyjamas in 2026

1. Target family matching Easter sleepwear
from $10.00 at Target
Best for all ages and genders
From the egg hunt to the family holiday, make it the sweetest Easter with the adorable matching Easter pj choices at Target.
Available at:
- $10 from Target

2. Big W matching family Easter pyjamas range
From $18.00 at Big W
Best for the whole family
Sleep well all year round with Big W’s matching family pyjamas. From adorable Bluey prints to classic Bugs Bunny favourites, the Fam Jams range has everyone covered, comfy sleepwear for mum, PJs for dad and cute sets for the kids.
Available at:
- From $18.00 from Big W

3. Best & Less Easter sleep collection
from $6.00 at Best & Less
Best for babies all the way through to grandparents
Adorable and affordable,the Best & Less range of Easter jimjams will have the whole family snuggling and cuddling as they wait for the Easter Bunny to make his deliveries. whole family.
Available at:
- From $6.00 from Best & Less

4. Cotton On’s Easter Shop
from $29.99 (Buy one, get one 50% off) at Cotton On
Best for toddlers to tweens
The Cotton On Easter pyjama range is beyond cute. With Miffy front and centre, think sweet farm-inspired tartan sets, personalised pieces and plenty of adorable Miffy designs, something special for every little bunny.
Available at:
- from $29.99 (Buy one, get one 50% off) at Cotton On

5. Kmart Easter pyjamas
from $8.50 at Kmart
Best for Easter family fun
Kmart’s Easter pyjama range will have the whole family covered in the cutest prints, from hot cross buns to cosy bunny flannelette and a sweet licensed Peter Rabbit collection. Perfect for matching moments all season long.
Available at:
- from $8.50 at Kmart
Why you should read to the kids this Easter
Easter has long been associated with the Easter Bunny, chocolate eggs and treasure hunts, but what about using this day to further educate children in a meaningful way?
Story-telling and reading is a great way to promote child development while enhancing intercultural understanding and communication, and Easter is the perfect time to snuggle in and get reading.
“To most children, the most outstanding elements of the Easter experience are the Easter Bunny, Easter egg hunts and the compulsory consumption of insane amounts of chocolate, ” says Brian Caswell, an early childhood literacy expert.
“This has been fertile ground for writers and illustrators of picture books. If your child ever dreamed of helping the Easter Bunny, imitating his generosity – or even meeting him – then then those kind of Easter books will be ideal choices.”
As an Early Childhood Literacy Expert, Brian Caswell believes that books written specifically for the Easter season can creatively engage your children.
“However, if your goal is to help your child understand the historical or religious story behind Easter, there are a number of books that retell the Easter story with children in mind too,” says Brian.
You’ll find Brian Caswell’s favourite Easter books for children HERE