Outraged parents have taken to social media to vent their shock and rage at Coles Supermarkets, who have reportedly discontinued a pantry staple in homes across the nation.

Dinosaur-shaped pasta, which to the discerning toddler palette tastes much better than regular pasta, will no longer be gracing the shelves of the supermarket giant and now what are we meant to do?

A Coles spokesperson spoke to Now to Love and confirmed the sad news.

"Coles has recently undertaken a range review of our Own Brand pasta. As part of that Coles' dinosaur pasta range has been deleted," they said.

"We understand how frustrating it can be to see a favourite product disappear from the shelf and this decision is not one made lightly. We provide customers with choice and value but with limited shelf space we have to balance providing choice with making sure the most popular products customers want to buy are available every time they shop."

Dinosaur Pasta simply can not become extinct! (Image: Getty Images.)

Parents are firing up the pitchforks in online lunch groups, and they're coming for you Coles.

"A Facebook page lunchbox mums has gone crazy over this please reconsider this for the sanity of mums all over Australia," begs one.

"I'll have 2 sad little boys," weeps another.

One frantic mum is loading up the mini-van as we speak. "I need to go into mine and bulk buy before it disappears!" she puffs as she, presumably, runs out of the door, arms laden with reusable green bags.

Others are going for guilt. "What's that noise Coles….? That's the sound of my three year old crying …"

Continues after video …

Oh Coles, you can't lure in families with adorable mini-collectables, then remove one of the few products to make it past the very stringent toddler security at meal times.

If you take away Dinosaur Pasta, there's going to be toddlers living on air and an occasional chicken nugget. Airatarians are "a thing" – and they're usually under four.

Dinosaur-shaped pasta has been the one saving grace in many Australian homes. Don't make these dinosaurs extinct!

If dinosaurs will no longer roam across dinner plates, here's hoping they at least give us puppies… or something.