When it comes to choosing skincare products for your baby it can be an overwhelming experience for parents.

After all, one walk down the aisle of your local supermarket or pharmacy and you will find this market is a crowded one.

So, how do you know which product you can trust to use on your little one’s skin? Well, choosing one that comes with an endorsement from a credible, highly respected organisation will help!

Why is a baby’s skin so delicate?

A baby’s skin is so much more delicate than an adult’s skin because it is thinner, more fragile and more sensitive.

For these reasons, parents need to take extra care when it comes to looking after their little one’s skin because some baby skincare products, clothing and detergents can cause skin irritation, dryness and rashes.

Cetaphil Baby is endorsed by the Australian College of Midwives – little ones love it too. (Image credit: Instagram)

Cetaphil Baby is endorsed by the Australian College of Midwives

One baby skincare brand which understands caring for your baby’s skin requires a gentle approach to keeping it healthy and strong is Cetaphil Baby.

All Cetaphil Baby products are specially formulated for babies, dermatologically tested, colourant free, paraben free and mineral oil free but perhaps their most noteworthy badge of honour is the face that they are endorsed by the Australian College of Midwives.

“Babies require the gentlest of products, as their skin and hair are more fragile and sensitive than those of adults. This can make them susceptible to mild skin irritation caused by seasonal temperature changes or even friction from their diaper or clothing,” explains Australian College of Midwives Midwifery Advisor, Hilary Rorison.

“The Australian College of Midwives is proud to endorse the Cetaphil Baby’s range of body and haircare products, which are specially formulated to be gentle and nourishing.”

Loved by parents

Mum-of-three, Renèe Enright says it’s her go-to baby skincare brand.

“The only products I have used and will use on my babes,” she said on Instagram. “Tried, trusted and true.”

The Cetaphil Baby product range

From top-to-toe, you can trust Cetaphil Baby to care for your baby’s skin.

Cetaphil Baby Shampoo – A tear-free and soap-free formula with soothing chamomile gently cleanses sensitive scalp without drying.

Cetaphil Baby Moisturising Bath & Wash – Blends 1/3 moisturiser with soothing aloe vera into a rich lathering wash that gently cleanses delicate baby’s skin without drying.

Cetaphil Baby Gentle Wash & Shampoo – Enriched with glycerin and panthenol to help nourish without drying or damaging your baby’s delicate skin.

Cetaphil Baby Daily Lotion – Blends glycerin and shea butter to moisturise your baby’s delicate skin.

Cetaphil Baby Massage Oil – Blends shea butter and vitamin E to gently moisturise your baby’s delicate skin.


Brought to you by Cetaphil Baby.
Australian College of Midwives receives financial consideration from Cetaphil Baby.