Don’t miss out! Cult toy deals to shop this Prime Day before they disappear

Including a Barbie Dreamhouse that’s over $190 off!
It’s happening! Amazon Prime Day officially kicks off from July 8 to July 14, 2025.
This means now is the perfect opportunity to save big on toys that kids will love for special occasions like birthdays and more. It’s also never too early to start your Christmas shopping, with great Amazon Prime Day toy deals on hot items like the Barbie Dreamhouse (currently over $190 off) and more.
Seize the moment and take advantage of the remarkable discounts available on a wide range of products for kids and families!
What is Amazon Prime Day?
Amazon Prime Day is a yearly shopping event just for Prime members. It’s like Black Friday for Amazon, with flash sales, big discounts and new product launches in every category, including tech, home essentials, fashion and toys. Prime Day offers the best discounts on a wide range of products, along with other perks.
So, if you haven’t joined yet, consider this your cue to sign up. With a 30-day free trial, you can experience all the advantages of Prime membership, such as fast shipping and access to Prime Video and Prime Music. After the trial, you can keep enjoying these benefits year-round for just $9.99 a month.
The best Amazon Prime Day toy deals to shop in 2025
Get ready to save big on these top-rated toys that will delight kids of all ages! Here’s everything we’re shopping this Amazon Prime Day.

1. Barbie Dreamhouse
$179 (usually $369.99) at Amazon
The Barbie Dreamhouse is the ultimate toy kids will cherish for years to come! This deluxe dollhouse features the tallest slide yet, with a three-story spiral design.
Party like Barbie with a 360-degree play with three levels and 10 indoor and outdoor areas. Pet-friendly features include a puppy slide and pool.
Key features:
- The house is also a pet palace with a puppy figure, pet elevator, pet slide, pool, pet bed, doggie door and pet house
- Explore ten play areas: kitchen, living room, dining room, bedroom, bathroom, closet, bonus room, balcony, pool and the big slide
- The living room console turns into a sleepover spot for four dolls with an extra bed and starry backdrop
- Cool features include lights and sounds in the kitchen and bathroom, fun furniture and a top-floor balcony with a palm tree
- Enjoy 75+ accessories, a working elevator, swing, closet and more

2. LEGO Star Wars collectible brick-built toy droid figure
$127.20 (usually $199.99) at Amazon
Perfect for Star Wars fans, this buildable R2-D2 model features a rotating head, attachable third leg, periscope and tools. It includes an R2-D2 LEGO figure, a 25th-anniversary Darth Malak minifigure with a lightsaber and an information plaque.
Key features:
- Features a rotating head, detachable third leg, attachable tools and more
- An R2-D2 LEGO droid figure and an R2-D2 information plaque
- Includes a LEGO Star Wars 25th-anniversary minifigure of Darth Malak
- Discover intuitive 3D building instructions in the LEGO Builder app
- Discover fun LEGO Star Wars building toys for fans of all ages
- Stands over 24cm tall

3. Aqua Magic Water Doodle Mat
$38.71 (usually $59.99) at Amazon
This large, reusable water drawing mat lets little ones get creative without the mess. Just add water and watch their doodles magically disappear, ready to go again.
Key features:
- Extra-large drawing area: 39.5 x 31.5 inches with printed letters on the side for learning and plenty of room for drawing
- Reusable and magical: Doodle with water; drawings fade in 3–10 minutes for endless fun
- Safe and mess-free: No ink, paint, or stains; made from non-toxic, non-polluting materials
- Easy to store and clean: Folds up neatly with a waterproof backing to protect surfaces

5. Doctor Jupiter Science Kit
$39.09 (usually $59.99) at Amazon
Packed with 135 exciting activities, this hands-on kit turns learning into a blast! From glowing water to underwater volcanoes, kids will love exploring the magic of science.
Key features:
- 135 amazing experiments: Includes colour changes, bubbling potions, glowing liquids, and more.
- STEM-based learning: Builds problem-solving skills and encourages critical thinking.
- Kid-friendly and easy to follow: Step-by-step instructions make it fun and frustration-free.
- Inspires a love of science: Sparks curiosity and creativity in young minds.
- Downloadable manual available: Access the full guide online for easy reference.

6. MegagonTiles premium magnetic tiles
$139.99 (usually $159.99) at Amazon
Unleash your child’s inner architect with this vibrant 110-piece magnetic tile set! Made from premium, food-grade ABS plastic, these tiles are safe and durable for endless building fun. The unique star-shaped design creates a mesmerising refraction in the light, while the bevelled edges make them easier to grip and reduce scratches.
Key features:
- STEM approved: Encourages exploration in math, engineering, science and creativity
- Includes translucent tiles and two wheel bases for diverse builds
- Bevelled edges for reduced scratching and stronger magnets for taller structures
- Star-shaped tiles create a beautiful visual effect
- Promotes teamwork, social skills and imaginative play

7. Skip Hop Explore and More Baby’s View 3-stage interactive activity centre
$269.99 (usually $349) at Amazon
This paediatrician-designed activity centre keeps your baby entertained from head to toe, from four months to toddlerhood! It features a 360° rotating seat for bouncing and playing, along with over 25 developmental activities like peek-a-boo clouds and a light-up piano. Plus, it cleverly converts into a sturdy table for colouring and playing as your little one grows.
Key features:
- Supports a “whole body” approach to play and learning
- Three stages of use: Bouncer, cruising toy and activity table
- 25+ developmental activities include lights, sounds, textures and more
- 360° rotating seat encourages stretching and bouncing
- Discovery window shows baby their feet while playing for cause and effect learning
- Converts to a play table as your child grows

8. Mgaolo Mini Karaoke Machine
$54.99 (usually $49.99) at Amazon
Turn any playroom into a party with this fun and easy-to-use mini karaoke machine! Packed with cool features like voice effects, LED lights, and Bluetooth connectivity, it’s perfect for young performers.
Key Features:
- 6 fun voice effects: Includes funny voice changers for added entertainment
- LED light show: Built-in lights create a concert-like experience
- Clear, hi-fi sound: Delivers powerful, immersive audio with minimal distortion
- Easy Bluetooth pairing: Bluetooth 5.3 ensures quick, stable connection up to 35ft
- Kid-friendly design: Auto-connects mic, supports apps and TF cards, and is simple to use.

9. Play Food Set for Kids Kitchen- 100 Pcs
from $31.99 (usually $39.99) at Amazon
This 100-piece Kitchen Play Food Toy Set offers endless pretend play fun for kids aged 3–5. Packed with colourful fruits, veggies, utensils, and cutting toys, it encourages imaginative play, social interaction, and tidy habits.
Key features:
- 100-piece value set with 3 storage baskets, 35 foods (splitting into 79 pieces), and 18 kitchen tools.
- Interactive cutting play with realistic slicing sounds and easy reattachment.
- Durable storage baskets for cleanup and role play like shopping.
- Safe & kid-friendly materials with smooth edges and bright, engaging colours.
- Perfect for group play, helping develop motor skills, sharing, and organisation.

10. MOUSETRAP
from $25 (was $42.99) at Amazon
A longtime family favourite, Mouse Trap is packed with laugh-out-loud moments, surprise twists, and hands-on action. Race around the board collecting cheese, steal it from other players but beware of the iconic, wacky trap!
Key features:
- Fast-paced gameplay with hilarious mouse-catching action.
- Build a working multi-part machine as you play.
- Promotes construction, cause-and-effect, and decision-making skills.
- For 2–4 players; great for family game nights.
Full list of Amazon Prime Day toy deals to shop in 2025
Still stuck on the best toy to buy? Don’t worry, Amazon will soon be sharing all of their amazing toy deals.
Click here for a full roundup of Amazon Prime Day toy deals on sale right now.
When is Amazon Prime Day 2025?
This year, Amazon Prime Day runs from Tuesday July 8 until Sunday July 21. So, you’d be wise to get in quick before the best things sell out.
Do you need to be an Amazon Prime member to shop the sale?
Yes, you need to be an Amazon Prime member to shop the sales. The good news is, if you already have an Amazon Prime Video membership, you’re all set!
If you’re not a member yet, you can start with a free 30-day trial, or subscribe for just $9.99 a month to enjoy endless benefits like free shipping, access to e-books and the hit streaming service, Prime Video.
You can sign up for a free trial, here.