Woolworths Bricks are back… and kids are already obsessed

Woolworths Bricks are here! With mystery packs, rare pieces and a backyard cricket twist, the playground trading has officially begun.

Just when you thought you were was safe from another collectible craze, Woolworths Bricks are back and kids everywhere are already on the hunt. This time it’s Bricks Home, with mystery characters, backyard cricket vibes and the kind of “have you got this one yet?” energy that turns grocery trips into treasure hunts.

Launching 28 January, families receive one pack for every $30 spent and yes, swapping, bargaining and intense sibling negotiations are absolutely encouraged.

What’s new in Bricks Home?

For the first time ever, Woolworths Bricks comes with a cricket twist, bringing the spirit of backyard cricket straight into the living room. The Home set includes cricket stumps (plus a recycling bin stump) and introduces 40 brand-new mystery collectables, including a Woolworths Cricket Blast girl, Laura.

Themed packs (aka how to avoid duplicate meltdowns)

Want to speed up the collection? Themed packs are available for purchase between $6 and $10:

• Living Room – $8
• Pets – $8
• Animals – $6
• Dining Room – $8
• Garden & Outdoor – $8
• Family Car – $10
• Delivery Truck – $10

How to collect them

You can collect Woolworths Bricks Home packs however you shop, in store, online, Pick Up, Direct to Boot, Metro, BIG W or MILKRUN. Every $30 spent earns one mystery pack.

Full Woolworths Bricks Home collectables list

Here’s the complete list of all 40 collectables:

1. Dad: Leo
2. Mum: Maya
3. Son: Finn
4. Daughter: Laura
5. Baby: Olive
6. Grandma: Joy
7. Dog: Woofa
8. Cat: Whiskers
9. Microwave
10. Kettle
11. Coffee Maker
12. Frying Pans
13. Toaster
14. Cutlery and Plates
15. Fruit Bowl
16. Vegetables
17. Carrot Patch
18. Plants
19. Grocery bags and a first aid kit
20. Garden bench
21. Garden table
22. Picket Fence
23. Lemon Tree
24. Palm Tree
25. Strawberry Patch
26. Toys
27. Recycling Bin
28. Compost Bin
29. Solar Panel
30. Cricket Set
31. Milk and Eggs
32. Bread
33. Hygiene Duo
34. Clean Squad
35. Meat
36. Frozen Veggies
37. Cereal
38. Breakfast Bowl
39. Pet Food
40. Muesli bar and hot cross bun

Which bricks are the rarest?

When asked which pieces are the hardest to find, Robert Glenn, Woolworths Head of Collectables and Continuity, kept things mysterious:

“We know how much our customers love collecting Woolworths Bricks, and we encourage collectors to keep a close eye on their packs for any special surprises over the six weeks of the campaign.”

Are Woolworths Bricks compatible with LEGO?

Yes! Woolworths has confirmed the bricks are compatible with other leading building block brands, including LEGO. Meaning your kids can mix, match and expand their builds… and your floor will officially become a minefield.

Made from recycled plastic (and fully recyclable)

Bricks Home is made from 100% recycled plastic and certified by the Global Recycled Standard (GRS). Finished collecting? You can return your bricks to Woolworths by 31 March 2026, where they’ll be recycled through iQRenew.

Official Woolworths Brick Swap Day

Already drowning in duplicates? Woolworths is hosting an official Brick Home Swap Day on Saturday, 28 February, from 1–2pm at participating Woolworths and BIG W stores, giving kids the chance to trade, negotiate and live their best collector lives.