IKEA just dropped a new kids’ collection… and we are officially obsessed
This playful range of IKEA homewares brings joy to kids’ rooms.
Say hello to IKEA’s new kids’ collection, GREJSIMOJS (go on, try it: grey-jee-moy-jss). It’s a 29-piece collection bursting with bold colours, playful shapes and designs that feel like an instant mood lift. Toys, lighting, décor, textiles and storage all come with a cheeky twist that turns your home into a playground, not a “don’t touch that” zone.
Built from insights in IKEA’s latest Play Report, the range leans into something many families already know: play isn’t a bonus, it’s essential.
The report shows that 21% of parents are spending more time playing with their kids than a few years ago, and 54% want to play even more.
Play meets purpose
“We want to bring joy and playfulness into the everyday life of children and families. These toys enhance competition, creativity and active play. They’re great toys and beautiful as decoration too!” Nicole Tabone, Range Leader for Children’s IKEA, IKEA Australia.
“The GREJSIMOJS range is designed for children aged 12 months through 6+, with each product rigorously tested to meet age-specific safety requirements. This collection is for kids and everyone who is a kid at heart.”
Play isn’t an afterthought here — it’s stitched, sculpted and styled into every piece. A patterned rug becomes a safari adventure. A lamp becomes a gentle creature keeping watch at bedtime. Storage transforms into smiling monsters, cats and mice that make tidying up part of the fun.
Shop our favourite IKEA GREJSIMOJS buys
GREJSIMOJS storage with lid, cat-shaped orange/white, $12
A handy spot for stashing small everyday items like keys, chargers, and pens. Made from durable plastic, with at least 50% recycled content.
GREJSIMOJS cover for children’s chair/ faux fur pink/ or blue, $29
Give your MAMMUT chair a cozy, cuddly upgrade with this furry cover, made from 90% recycled polyester. Removable, machine washable, and ready for snuggles
GREJSIMOJS Pouffe with storage, yellow, $99
Meet the monster pouffe that hides toys, gives kids a seat and gives grown-ups a footrest. Twist the feet and it goes from playful kid-zone to chic living room in seconds.
GREJSIMOJS clothes stand (125cm), $99
This adorable cactus clothes stand is just the right height for little ones to hang their clothes and accessories all by themselves.
GREJSIMOJS LED decoration lighting, floor, giraffe/yellow battery-operated, $59
This sitting giraffe floor lamp adds a fun vibe by day and lights up storytime by night. Its gently bent neck and adjustable head let you tilt it slightly left or right for the perfect angle.
GREJSIMOJS Children’s stool, moose shaped, $49
Meet the moose-shaped children’s stool with soft, curved bent-wood design, perfect for sitting, playing, or adding a fun decorative touch to the bedroom or living room.
