Does your baby need “revitalising”? Fear not, Gwyneth Paltrow has your back, boo.

Goop, the 49yo’s quirky, luxury beauty and wellness brand, threw an absolute bomb into the world of the comment section when it announced the launch of a new disposable nappy, “The Diapér” and it’s as extra as you’d expect.

The announcement, which reads like satire, although not confirmed, reads: “Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a scent of jasmine and bergamot for a revitalized baby.”

And at just US$120 for 12, why wouldn’t you grab some?

“My Olivia should only be sh*tting on virgin alpaca wool!”

As you’d imagine, the real gold here lies in the social commentary online. People are reacting in the most hilarious way, and while most are questioning whether this is a delayed April Fool’s joke, the consensus seems to be that GOOP has truly jumped the shark.

“Ashley get on this, girl,” wrote one commenter. “My Olivia should only be shitting on virgin alpaca wool!”

Another joked: “None of those cotton diapers, those are for peasants!”

“Your baby will have the most boujie diaper rash,” laughed another.

“THE STONES ARE A CHOKING HAZARD GWEN,” pointed out an observer, while another asked if the products were “sustainably made”?

“Luxury Diaper tax, folks!

While this would certainly not be the first time the luxury brand has caused a stir with one of its products – Vagina Scented Candle anyone? – there is a good chance this post is a statement to bring attention to the fact that, in some US states, nappies are taxed as a luxury item.

On Mother’s Day, CBS News published a column written by the Shallow Hal star on “the joys and stresses of motherhood”.

In the article, the mum-of-two admitted that while she’d never really thought of the price of nappies before, the “diaper tax” had been brought to her attention by the team at GOOP.

“Despite the absolute necessity of diapers, in 33 states they’re taxed like a luxury good,” she wrote. “Depending on the state, this sales tax can add between 1.5 and 7 percent to their cost. This makes diapers the fourth highest household expense for many low-income families.”

“I’m waiting for the adult gold leaf version with diamonds …”

There is a pattern of the quirky brand bringing out questionable products and making even more questionable health and wellness claims.

Goop paid $145,000 in civil penalties over health claims it made about three products “that were not supported by competent and reliable scientific evidence,” in 2018.

A jade “yoni” egg, which promised to improve women’s sex lives if they inserted it into their vagina to “harness the power of energy work and crystal healing” was one of the products.

Also challenged were the claims of a “heart-activating” Rose Quartz Egg and the Inner Judge Flower Essence Blend, which the brand assured customers would “assist in the clearing of guilt, shame, self-criticism and blame”.

So, while we can probably safely assume that “The Diapér” is the brand’s attempt to bring attention to a very important issue, the history GOOP being mocked for its wild claims might render the whole thing as more of a joke.

I guess we wait to see if anyone tries to snap up the products when they launch today.