Instagram switched things up this month when the app’s navigation bar was joined by two new icons – the Shop and Reels Tabs.

While the Reels are throwing down TikTok vibes, the Shop Tab allows users of the social media platform the ability to follow their favourite brands, discover new trends, and make purchases in the one dedicated space on the application.

And to celebrate the addition of the suite of new features Instagram is marking the occasion with a world-first in-app shopping event: InstaNight Shopping, offering exclusive (and big) discounts and products from top Australian brands including those in the family and parenting space.

As people viewing products on Instagram has increased 60 percent in Australia year on year, the platform has become a one-stop-shop for all your needs, including shopping!

This Christmas, we can all avoid the lengthy shopping queues, tears and tantrums by buying all the family’s Christmas presents during InstaNight Shopping!

Shopping on Instagram is ‘a thing’ now!

Some of the deals that will be available from Thursday 3rd December include:

  • 30-50 percent off designer baby and kids’ furniture from Incy Interiors, plus a free mattress with cot purchase
  • 5 – 20 percent savings + free shipping offers from cult favourite swaddles and sleep suits retailer, Love to Dream
  • 20 percent off stylish apparel to kit out the whole family from Country Road for purchases over $100
  • Free shipping for stocking stuffers from KitKat Chocolatory available for orders over $80, and complimentary gift with purchase for orders over $150
  • 10 percent off a huge range of novelty and confectionary showbags including Bluey, L.O.L Surprise!, Paw Patrol, Harry Potter and Barbie at
  • 20 percent off everything including eco-friendly, sustainable and durable lunchboxes from Activated Eco

Instagram is introducing a suite of new features to the platform.

There is also plenty for mums and dads to indulge themselves with exclusive offers and discounts across a great range of beauty, retail and even superfood businesses on board.

InstaNight Shopping kicks off the holiday shopping season on Thursday 3 December from 6:00pm and will run exclusively within the Instagram app.