Care Bears Stare: Wear the magic, share the love!

Spread kindness, colour, and the power of positivity with Care Bears.
Three in four Australians believe toys share a powerful message – one of love, kindness, and positivity. And nothing says it better than the magical Care Bear Stare – when all the bears stand together to send out a beam of pure good vibes!
This year, Cloudco’s global campaign is shining a spotlight on the Care Bear Stare, encouraging everyone to spread kindness, share uplifting messages, and pass the positivity on.
“A simple smile, a hug, a thoughtful word – that’s the spirit of the Care Bear Stare,” says Kristy Miall, Care Bears’ Director of Global Marketing. “We all have the power to make a difference.”
Care Bears aren’t just cuddly toys – they’re champions of friendship, teamwork, and doing the right thing. No wonder they’ve been loved for over 40 years!
So, get ready – it’s time to Stare and share the love!
New research shows Aussie families want toys that teach care, kindness, and resilience – and the Care Bears are leading the way.
From the 1980s to today, these colourful little bears have been sharing big messages (and even bigger hugs).
Now you can spread the Care Bear magic wherever you go with these adorable buys.

The Care Bears buys we are loving…

Care Bears Cotton Rib Flannelette Pyjama Set, RRP $22, Target
This two-piece combo includes a soft, stretchy cotton rib top with playful frill shoulders and a comfy crew neckline. It pairs perfectly with warm brown flannelette pants, featuring a relaxed elastic waistband and snug cuffs. Made from breathable cotton, it’s the dreamiest outfit for lounging, movie nights, or drifting off to Care-a-Lot!
Available in sizes 1-6.

Care Bears Girls Print Tee – Peach, RRP $12, Big W
Featuring a playful front print, a cheerful Care Bears theme, and a soft peach hue, this comfy cotton top is perfect for everyday adventures. Just pair it with shorts or leggings for an easy, feel-good outfit.
Available in sizes 8-16.

Care Bears Kids Print Pyjama Set – Purple & White, $18, Big W
Sweet dreams are guaranteed with this adorable Care Bears pyjama set! Made from soft cotton, it features your little one’s favourite Care Bears on a charming purple and white design.
Available in sizes 6 to 14.

Care Bears Long Sleeve Rib Pyjama Set, $25, Target
Snuggle up in this super-comfy two-piece Care Bears set! Made from soft cotton with a touch of stretch, it features a cosy long-sleeve top and matching pants. The playful Care Bears print, set against a sweet cream gardenia and red colour combo, is sure to bring a little extra joy to bedtime.
Available in sizes 7-16.

Care Bears Togetherness Bear Costume, $60.30 – $69.30, Big W
This plush, all-in-one jumpsuit designed for comfort and cuddliness.
At the center of the tummy lies the trademark belly badge of a rainbow-coloured heart that’s instantly recognisable to any Care Bears fan.

Care Bears Kids Backpack – Pink, $15, Big W
Let your little one take a bit of Care Bears magic wherever they go! This adorable backpack showcases everyone’s favourite cuddly characters, making every adventure a little brighter and a lot more fun.