2 in 3 Aussie mums nearly gave up breastfeeding – Bubka wants to help
Breastfeeding is harder without the right support, and Bubka is offering free lactation consultations to help.
If you’ve found breastfeeding tough, you’re not alone: The Australian Breastfeeding Association says most Australian mothers want – and start – to breastfeed, “there is a rapid fall in breastfeeding rates in the early weeks”. While are many reasons for this, new research by Aussie brand Bubka has found a lack of support can be a big factor.
It was actually the reason 2 in 3 mums told Bubka they almost stopped breastfeeding, according to an exclusive survey. So to mark World Breastfeeding Week (and Month), Bubka is offering a free lactation consultation with every purchase of a Bubka hands-free breast pump in August.
“Since selling our very first pump in 2022, we have helped thousands of mums and have ambitions to help millions more. That’s why, this World Breastfeeding Week, we’re not just posting a social media tile and calling it support. We’re giving real, tangible help,” Bubka co-founder Alicia Segal says.
How to get a free lactation consultation through Bubka
- Buy any Bubka pump during World Breastfeeding Month (August 2025) and you’ll receive an access code that will match you to one of 12 professional lactation consultants.
- Book your virtual one-on-one session. The code is valid for 3 months, so you can choose a time that suits you.
- Get expert advice and tailored support. Each International Board Certified Lactation Consultant can support you with breastfeeding, pumping, supply and more.
This offer is available to mums in Australia and New Zealand, and the free sessions are 15 minutes and valued at up to $300.
The inspiring reason Bubka was created
When co-founder Alicia had her first child, she experienced her own challenges with breastfeeding and pumping. Unfortunately, she couldn’t get the right help at hospital. But when she eventually saw a lactation consultant, her experience completely changed. And this is part of what inspired her and husband/co-founder Ari Segal to create Bubka.
“We created our wearable breast pump for mums who’ve lived the struggles and restrictions of traditional breast pumps and found just how liberating it was to pump on their own terms, not be stuck to a wall or a schedule.”
Bubka now has three breast pump designs, as well as a breastfeeding bundle, so you can choose what suits you. Here’s a look at each one that’s currently available, with prices based on buying a double pump (singles are also available).
1. Move Breast Pump
from $399 at Bubka
Cordless, discreet and anatomically shaped to fit inside your bra, the Move is Bubka’s best-selling breast pump. It delivers hospital‑grade suction in a whisper-quiet, lightweight design so you can pump on the go without interrupting your whole day.
Key features:
- Anatomically shaped to move with your body for comfort and efficiency
- Inclusive flange kit (13-24mm sizes) for a secure, personalised fit
- Hospital‑grade suction (up to around 300 mmHg)
- Quiet operation at around 40dB
- Easy to clean design, with only four parts to wash
- Long battery life (5-6 sessions per charge)
2. Pro 2 Breast Pump
from $299.99 (usually $349.99)at Bubka
The Pro 2 is designed for ultimate convenience and discretion, with a full touch‑screen LCD and adjustable suction strength for personalised comfort. It’s ultra-quiet, fits neatly inside your bra and features six flange sizes and hospital‑grade suction in a lightweight 220 g unit.
Key features:
- Touch‑screen controls with four modes: massage, expression, auto, lactation
- 12 adjustable suction levels with pressure‑pulse technology
- Quiet (around 45dB), lightweight, cordless design
- Includes six flange sizes (13–24 mm)
- Long battery life with 3-4 sessions per charge and auto shut‑off after 20 min
3. OG Breast Pump
from $219.99 (usually $249.99) at Bubka
Bubka’s original, cordless and hands-free breast pump is also the most affordable, with simple and effective performance features. With hospital‑grade suction, protection against backflow and a shape designed to fit comfortably inside most bras, it’s a great starter option for mums who want ease and flexibility.
Key features:
- Cordless, wearable and discreet
- Hospital‑grade suction with backflow protection
- Simple to assemble and clean with only four parts to wash
- Lightweight, quiet and no dangling tubes
4. Ultimate Breastfeeding Bundle
from $371-476 (usually from $530-$680) at Bubka
Designed to reduce the stress around pumping, storing breast milk and feeling comfortable with breastfeeding, Bubka’s Ultimate Breastfeeding Bundle includes your choice of pump (Move, Pro 2 or OG) and essential accessories including milk storage bags, pump eco wipes, silver nipple shields and a carry case.
Key features:
- Your chosen wearable pump (Move, Pro 2 or OG)
- Ultimate Flange Pack and nipple ruler to adjust fit as body changes
- Eco‑friendly wipes, milk savers, reusable storage bags, silver nipple shields
- Carry case
- Limited time bonus Mum Cap & Everything Tote for on‑the‑go organisation
- Price based on which Bubka pump you choose with the bundle
Bubka’s goal to empower new mums and give them independence continues to inspire them. In fact, they’re set to launch a new breast pump later this year, the Bubka Glow Pump, which includes a built-in night light, self-standing base and leak-proof design for pumping day and night.
