They’re back! After a brief hiatus, Babies’R’Us has relaunched into the Australian market, providing Aussie families with a warm, safe place to find leading brands and premium products from all around the world designed to support throughout pregnancy, through to birth and the parenting years.

“It’s so great to have them back,” says Sydney mum, Natalie. “Babies’R’Us were my go-to when I had my first son six years ago, and now that I’m expecting my second I feel confident that I’ll be able to find the information and products I need when I need them.”

With an online store full to the brim of over 4000 carefully curated premium products, and new-look physical stores not too far off in the future, Australian parents and parents-to-be are in safe hands.


Speaking with Bounty Parents, Babies’R’Us Product Manager, Nick Maddison shares his passion for the renewed and refreshed re-launch.

“We are so thrilled to have re-launched the Babies R Us brand back into Australia,” says Nick.

“With a renewed vision, focusing on advice, service, and care, complemented by our fantastic range of international, local, and exclusive brands, we are eager to resonate once again with our loyal customer base. Every day we are sourcing new and exciting premium products from market leading brands, including Bugaboo, Baby Jogger, Bonds, Bubba Blue, Tommee Tippee and many more of your favourites.

“Even more excitingly, soon you will be able to shop with us in person, at our new experience centre opening in Melbourne, in 2022. Watch out for new items added daily, and our advice edit, written by parents for parents coming soon to site! We know there will be plenty for you and your little one to make lasting memories every moment, every day!”

The nights are long, but the years are short. Babies’R’Us will walk beside you all along the way.

Bounty Parents top pics from the Babies’R’Us relaunch

Babies’R’Us is full of incredible products to help you on your parenting journey. From pregnancy, through to birth and the parenting years, Babies’R’Us have got you covered. For babies and everything that comes along with them: “the highs, the lows, the good, the bad and the downright confusing …”

We’ve shared some of our favourite buys from the renewed and refreshed Babies’R’Us in the gallery below.