The new nappy helping to protect newborn skin against irritation
Huggies just made a nappy that thinks like a moisturiser.
Baby skin is up to 30 per cent thinner than adult skin, making it more vulnerable to dryness, irritation and nappy rash – especially in winter.
“The environment in a nappy is the perfect recipe for skin irritation,” says paediatric dermatologist Dr Deshan Sebaratnam. “Zinc-based barrier creams have long helped protect and restore baby skin.”
To help protect delicate skin, Huggies has launched a new skincare-inspired range, including Huggies SkinProtect – Australia’s first nappy with a zinc-enriched liner, clinically proven to guard against irritation.
And for a little grown-up self-care? The brand is also debuting limited-edition Bum Masks for parents, as part of its cheeky “Hello Skin” campaign.
Turning nappy time in to skincare time
Media personality, mum and skincare enthusiast Anna Robards – who shares one-year-old Ruby and four-year-old Elle with husband Tim Robards – is helping Huggies spread the word that nappy changes aren’t just routine, they’re a key part of baby skincare.
“I love that Huggies is flipping the script on baby skincare,” says Anna.
“As parents, we spend so much time changing our baby’s nappies, but we never think that they are a crucial ingredient in their skincare. It’s refreshing to see a brand reinvent the role of a nappy and, in doing so, encourage parents to take a moment for themselves too.”
Dr Deshan’s top winter baby skincare tips
According to Dr Deshan, winter can be especially tough on baby skin.
“Winter can be tough on delicate baby skin. Nappy rash may be more common due to increased dryness, layers of clothing and less frequent nappy changes,” he says.
“The new Huggies range is designed with this in mind – gentle, absorbent and protective, with skincare-led technology to keep little cheeks healthy.”
Keep baths short and lukewarm
Cold weather and indoor heating dry out skin. Use lukewarm water and a soap-free cleanser to avoid further irritation.
Moisturise more often
Apply a gentle, fragrance-free moisturiser daily, especially after bathing, to lock in hydration.
Dress in breathable layers
Babies can easily overheat in thick winter clothing. Opt for lightweight, breathable layers to avoid sweat-related irritation.
Change nappies regularly
Longer wear times in winter gear can mean more trapped moisture. Change nappies frequently to reduce the risk of rash.
Use a zinc-based nappy
“Zinc oxide is ideal for winter,” says Dr Deshan. “It creates a protective barrier against moisture and helps soothe and calm irritated skin.”
Huggies celebrates skincare for every cheek
The new Huggies skincare-inspired nappy line-up includes:
- SkinProtect: With a zinc-enriched liner for advanced skin defence
- Ultra Dry Nappy Pants: With new HugFit Protection for even better coverage
- Pure & Sensitive: Featuring AirSoft Technology for the most sensitive skin
- Little Sleepers: Huggies’ most advanced overnight protection yet
To celebrate the launch, Huggies is inviting families to an immersive pop-up event at Westfield Bondi Junction on June 11 from 9am.
Parents can:
- Explore the new product range
- Meet Anna Robards and Dr Deshan
- Enjoy free pastries and babycinos
- Take part in fun family photo ops
- And yes – take home samples, including the limited-edition Huggies Bum Mask for grown-ups
