The new snack that even the fussiest eaters adore has landed in Australia
If you’ve ever battled a fussy eater, or even if you’re a fussy eater yourself, there’s a new pantry staple about to change your breakfast (and snack-time) game. Warburtons, the UK’s most-loved bakery brand and the force behind over 800 million crumpets baked each year, has officially landed in Australia.
Hitting Coles stores nationwide from 3 November, these iconic crumpets have already dominated TikTok feeds worldwide, and now they’re ready to win over even the pickiest Aussie tastebuds.
What makes Warburton’s so special?
What makes Warburtons Crumpets so irresistible, you may ask? Each one is baked with a perfectly fluffy centre, a golden base and (this is their secret weapon) 300 holes engineered to soak up toppings like a dream. They’re also slightly thicker than the standard Aussie crumpet, which means more texture, more flavour and more opportunities to convert reluctant eaters who “don’t usually like crumpets”.
And thanks to a wave of nostalgia-driven cooking content and chefs reinventing childhood classics, crumpets have had a full-blown comeback. Google searches for crumpets in Australia have soared 15% year-on-year, and TikTok creators are turning them into everything from mini pizzas to gooey cinnamon scrolls.
Need a little inspiration? Try these delicious crumpet recipes
Once you’ve secured your $5 pack of six, here are our favourite crumpet recipes that even the fussiest eaters are bound to adore, courtesy of Warburtons themselves:
1. Crumpet Pizzas
Warm your Warburtons crumpets, add passata, shredded chicken and corn, top with cheese and bake until melty and golden. Finish with thyme and cracked pepper. Kid-friendly, adult-approved.
2. Raspberry, Coconut & White Chocolate Crumpet Bake
Layer halved crumpets with raspberries, white chocolate and coconut. Pour over custard, bake until bubbling and toasted. Dessert heaven, no complaints guaranteed.
3. Crumpet Shakshuka
Simmer tomatoes, passata, onion, spinach and spices, then tuck in torn crumpets and crack in eggs. Bake until the eggs set and the crumpets are crisp. Breakfast, but better.
