Bright and bold! The swimwear colour that could save your child’s life

Bright swimwear: The water safety hack every parent needs to know about.

When it comes to keeping your kids safe around water, there are a few must-do’s: teaching them to swim, supervising them closely, and ensuring they’re always within your line of sight. While these are all critical, one simple yet often overlooked element of water safety is swimwear visibility. Choosing the right colour for your child’s swimsuit can make a world of difference.

Whether at the pool, the beach, or out in the surf, bright and neon-coloured swimwear helps you spot your child quickly, giving you peace of mind while they enjoy the water.

The colour of your child’s swimwear can be a game-changer for water safety, making it easier to locate them in an emergency and potentially preventing accidents.

What swimwear colour is best for your child?

In a busy pool, bright neon colours like yellow, orange, and green stand out against the water, making it easy to spot your child from a distance. Dark colours or pastels can blend in, making them harder to see. Bright colours help ensure your child stays visible, even in a crowded pool.

At the beach, neon shades like hot pink, yellow, and orange are perfect for standing out against the sand and ocean. These bold colours make it easier to spot your child, whether they’re near the shore or farther out in the waves.

Little Jellies: Bold, fun, and safe swimwear

Little Jellies, an Australian brand focused on safety-first swimwear, was created to make it easier to spot kids in the water. Founded by a former swimming teacher and dedicated aunty, the brand designs vibrant swimsuits that are as fun as they are functional, prioritising visibility to keep children safe.

While pastel colours may look cute, they don’t offer the same visibility as neon shades. In an emergency, every second counts, and bright neon swimwear helps you spot your child quickly, potentially preventing accidents.

Little Jellies blend style and safety. Their neon swimsuits are designed to stand out, making it easy for parents to keep track of their kids. The swimwear label is also proud to support Laurie Lawrence’s “Kids Alive – Do the Five” water safety program, helping to reduce drownings. Little Jellies swimwear is part of the effort to keep kids visible and safe in the water.

Shop bright-coloured swimwear by Little Jellies

Visibility is a key element of water safety. In addition to teaching swimming, supervising your child, and learning CPR, bright swimwear should be a priority. With Little Jellies, you’re adding an extra layer of safety while keeping your child stylish and easy to spot in the water.

Shop some of our favourite Little Jellies swimwear picks below…