New Australian research has found that when it comes to naming babies, the parents of Generation Alpha – children born after 2010 – are leaning towards shorter names and looking towards what’s happening in popular culture for inspiration.

The research from McCrindle took a deep dive into Generation Alpha – who are mostly the children of Gen Y – and with 2.5 million Gen Alphas being born around the globe each week, there was certainly a lot of data!

Shorter … sweeter … snappier. That’s the way names are headed!

The study found that these Gen Y parents were more inclined to ditch the traditional names in favour of more modern, trendy names.

“The year 2010 marked the beginning of a new generation – Generation Alpha, the most digital, global and visual on the planet,” Ashley Fell, social researcher and McCrindle’s Head of Communications told a local publication.

“They are the children of the millennials and will finish being born at the end of 2024.

“We gave this cohort the name Generation Alpha (of the Greek alphabet) because, being born entirely in the 21st Century, they are not a return to the old but the start of something new.”

An interesting finding was that while traditional names were seeing a decline that was not necessarily the case for the names at the top of the most popular lists. In Australia, Charlotte has remained the top baby name for girls for a decade while Oliver topped the rankings in the boys name lists for the eighth year in a row.

“We also see celebrity influences, with Luna growing in popularity since John Legend and Chrissy Teigen’s daughter, Luna was born in 2016,” said Ashley.

“Parents of Generation Alpha have more access to information than any other generation of parents in history and are influenced by more than just family and religious traditions.

“They are drawing on social media and popular culture influences, blogs, websites and even baby naming apps,” says Ashley.

“The first-time parents of today were likely to have grown up with several classmates with the same name as them, so they are drawing on a wider range of more unique and creative names, for their children.”

Take a look at the some of the names that topped the list in the gallery below …

Most popular baby names for girls …

Most popular baby names for boys …